Whether you run a small consulting firm or an online store, WordPress is a great platform for your business web site. But just like any other business investment, you need to make sure you’re getting as much as possible out of your site. This session will cover ways to measure the success of your web site, including: How to set up your WordPress site to give yourself the best chance to reach your target customer, WordPress plugins to promote your site, capture leads and convert more sales, tips and tricks for Google Analytics to measure the performance of your site and your other marketing efforts and other useful tools to help you understand how to improve your site and your business.